Professional experience
Global Director of Experience Engineering
VF Corporation — Denver, Colorado (Remote)
- Lead a 75-person global engineering organization spanning the United States, Switzerland, and India, supporting multi-billion-dollar e-commerce experiences for The North Face, Vans, and Timberland.
- Led enterprise migration to MACH-based headless commerce on Netlify edge architecture, cutting deploy times by 90% and increasing release cadence from bi-weekly to daily across all three brands.
- Platform performance improvements contributed to a 12% conversion lift through Core Web Vitals optimization, with LCP reduced by more than 50% and digital growth returning to positive momentum.
- Established the technical foundation and operating model for AI-driven personalization, experimentation, and content generation at enterprise scale.
- Built a shared platform layer that preserved brand autonomy while reducing time-to-market for new content and experiments by 30%+.
- Maintained 99.99% uptime across Black Friday and holiday periods with zero revenue-impacting outages.
- Served as a strategic technology partner to brand leadership, aligning engineering direction to concrete business outcomes.
Vice President of Technology
V Shred — Las Vegas, Nevada (Remote)
- Executive owner of all technology for a $250M+ annual revenue direct-to-consumer e-commerce business, building the engineering function from the ground up.
- Hired and structured an 85-person product, engineering, and QA organization organized into six agile delivery squads.
- Delivered 99.99% platform uptime supporting 1M+ daily pageviews during peak promotions through resilience engineering and operational discipline.
- Initiated and executed migration from monolithic architecture to a cloud-native, API-first SaaS ecosystem, improving deployment frequency and reducing infrastructure cost.
- Built analytics and experimentation infrastructure that enabled better product and marketing decisions at scale.
- Developed multi-year technology roadmaps aligned to aggressive growth targets and business priorities.