Professional experience
Global Director of Digital Experience Engineering
VF Corporation — Denver, Colorado (Remote)
Jun 2022 — Jun 2026
- Created and governed an AI operating model across three global brands and three capability areas: personalization, experimentation, and content generation.
- Built strategic technology partnerships with leadership teams across three global brands to align platform work with brand priorities.
- Led a 75-person global engineering organization across the US, Switzerland, and India supporting revenue-critical e-commerce platforms.
- Led a MACH-based headless commerce migration on Netlify edge architecture, reducing deploy times by 90% and shifting release cadence from bi-weekly to daily.
- Contributed to conversion rate gains across brand properties by driving Core Web Vitals optimization and reducing LCP by 50%+ across DTC digital experiences.
- Protected peak-period revenue by maintaining 99.99% uptime and zero revenue-impacting outages during Black Friday and holiday traffic windows.
- Accelerated content and experiment delivery by 30%+ by building shared platform capabilities across three brands while preserving brand autonomy.
Vice President of Technology
V SHRED — Las Vegas, Nevada (Remote)
Nov 2020 — Jun 2022
- Owned technology strategy, budget, and P&L-aligned investment decisions for a $250M+ annual revenue DTC e-commerce business while scaling engineering, QA, and product to 85 people.
- Organized an 85-person Engineering, QA, and Product organization into six agile delivery squads with clear product ownership, QA support, and delivery accountability.
- Protected peak promotion periods for 1M+ daily pageviews by strengthening resilience engineering and operational readiness.
- Modernized a commerce platform supporting 1M+ daily pageviews by moving from a monolithic architecture to cloud-native, API-first SaaS, reducing infrastructure cost pressure and improving release speed.
- Built analytics and experimentation infrastructure for a $250M+ DTC business, giving product and marketing teams better data for prioritization and testing.
- Aligned engineering investment to aggressive 2x growth targets by developing multi-year technology roadmaps tied to business priorities.
Earlier leadership & architecture roles
Director of Technology
Soleer — San Francisco, California
2020
- Owned architecture, hiring, and MVP delivery for an early-stage startup environment.
Principal Solution Architect
FIS Global — Milwaukee, Wisconsin
2020
- Led enterprise fintech architecture work inside a large-scale platform and services environment.
Senior Engineering Manager
XCentium — Irvine, California
2018 — 2020
- Managed delivery and engineering leadership across complex commerce and enterprise client work.
Lead Front-End Architect
UnitedHealth Group — La Crosse, Wisconsin
2017 — 2018
- Owned front-end architecture direction in a large healthcare platform environment.
Senior Front-End Developer
virtuwell by HealthPartners — Minneapolis, Minnesota
2012 — 2017
- Built and evolved patient-facing digital healthcare experiences in a regulated environment.
Industry & entrepreneurial leadership
MACH Alliance Ambassador
MACH Alliance
May 2025 — Present
- Represent enterprise engineering perspectives and translate modern architecture principles into practical adoption paths for large organizations.
- Participated in the inaugural MACH AI Exchange cohort and speak on composable architecture and practical AI adoption.
Founder & Technology Advisor
Wolf/Bear
Current · Part-time
- Advise a small number of entrepreneurial clients on technology strategy, AI adoption, workflow design, and execution challenges.