Technology & Engineering Executive
I modernize the platforms and teams behind better experiences.
I lead complex technology change across architecture, engineering, data, AI, and UX—connecting strategy to systems people can actually use.
Consumer-scale proven. Healthcare-current.
Leadership at scale
Technology change that holds up in the real world.
15+ years in technology, including platform modernization and engineering leadership across consumer, commerce, and healthcare—with 75+ people led, technology leadership for a $250M+ business, and 99.99% uptime.
Platform modernization Engineering organizations Enterprise AI Data & analytics Digital experience Healthcare
Selected leadership impact
Enterprise outcomes, not technology theater.
The work spans people, architecture, delivery, and experience. The measures stay concrete.
Representative work
A consistent pattern across different environments.
Modernize the foundation, improve how teams operate, and make the experience measurably better.
VF Corporation · Global scale
Modernized digital experience engineering across brands and regions.
Led a 75+ person global organization and changed the delivery system behind revenue-critical commerce: faster deployments, daily delivery, stronger performance, and 99.99% uptime.
V Shred · Growth at scale
Built the technology organization behind a $250M+ consumer business.
Led engineering, product, and quality across six squads while modernizing the platforms and operating practices behind a high-volume direct-to-consumer experience.
Healthcare · Current chapter
Bringing platform and AI leadership into enterprise analytics.
Working across data, business, and UX teams on discovery, architecture, standards, governance, and hands-on AI prototyping with Databricks, Power BI, and LLMs.
Leadership operating range
The most valuable technology work crosses boundaries.
I connect executive priorities to architecture, product thinking, engineering execution, and the people who operate the system.
Platform & architecture
Modernization strategy, composable architecture, reliability, performance, and investment decisions in complex enterprise environments.
Engineering organizations
Org design, leadership development, decision rights, operating rhythms, and delivery accountability across global teams.
Enterprise AI & analytics
Use-case discovery, workflow design, governance, standards, and prototypes that make emerging technology useful at scale.
Digital experience
Customer and employee journeys where product, UX, data, and engineering must work as one system.
Leadership endorsements
Trusted across scale, change, and ambiguity.
Roger Crandall · V Shred
“Our partnership balanced pragmatism, cutting-edge innovation, and accelerated growth while uplifting platforms and culture alike.”
Roger Crandall
Founding CTO, V Shred
Jared Smith · Smith Creative
“Adam clarified requirements, identified integration challenges, and motivated teams to pursue ambitious objectives.”
Jared Smith
Smith Creative
Rehan Mirza · Healthtech / GTM
“Adam can take a real-world problem from 0 to 1 and turn it into a working technical solution a team can rally around.”
Rehan Mirza
Healthtech / GTM
Leadership exchange
Complex technology mandate? Let’s compare notes.
I value conversations with executives, operators, builders, and investors working through platform change, enterprise AI, or experience transformation.
Bring the real context. I’ll read it myself and reply directly.
For selective advisory work, visit Advisory through Wolf/Bear.