Adam Bezemek
VP of Engineering & AI-First Technology Leader
Executive Summary
Engineering executive with 15+ years building and scaling global technology organizations. Led engineering teams of 75-85+ across enterprise and high-growth environments, accountable for platform strategy and business outcomes across $250M+ in digital revenue. Proven operator at the VP level with a track record of enterprise replatforming, organizational design, and pragmatic AI adoption. Builder of high-performance cultures that ship, not just plan.
Core Capabilities
Engineering Strategy
Org Design & Scaling
Global Team Leadership
Enterprise Platform Architecture
MACH & Composable Commerce
AI/ML Enablement
Cloud-Native & SaaS
Revenue-Driving Engineering
Digital Transformation
Stakeholder & Board Communication
Vendor Strategy
Budget & P&L Accountability
Professional Experience
Global Director of Experience Engineering
2022 – PresentVF Corporation — Denver, CO (Remote)
- Lead a 75-person global engineering organization (15 FTEs + 30 contractors across US, Switzerland, and India) supporting multi-billion-dollar e-commerce properties for The North Face, Vans, and Timberland. VF Corporation ($9.6B annual revenue).
- Led enterprise-wide migration to MACH-based headless commerce on Netlify edge architecture, reducing deploy times by 90% and increasing release cadence from bi-weekly to daily across all three brand properties.
- Platform performance improvements contributed to a 12% conversion rate lift through Core Web Vitals optimization (LCP reduced 50%+), with DTC digital channel inflecting to positive growth.
- Established the technical foundation and operating model for AI-driven personalization, experimentation, and content generation capabilities at enterprise scale.
- Built shared platform layer enabling consistent experiences across three distinct brands while preserving brand autonomy, reducing time-to-market for new content and experiments by 30%+.
- Maintained 99.99% uptime across peak promotional periods (Black Friday, holiday) — zero revenue-impacting outages during highest-traffic periods.
- Built trusted cross-functional relationships with brand leadership teams across TNF, Vans, and Timberland, serving as a strategic technology partner aligned to business outcomes.
Vice President of Technology
2020 – 2022V Shred — Las Vegas, NV (Remote)
- Executive owner of all technology for a $250M+ annual revenue direct-to-consumer e-commerce business. Built the engineering organization from the ground up.
- Hired and structured a product-driven engineering organization of 85 (Engineering, QA, Product) organized into 6 agile delivery squads.
- Delivered 99.99% platform uptime supporting 1M+ daily pageviews during peak promotions through resilience engineering and operational discipline.
- Initiated and executed strategic migration from monolithic architecture to cloud-native, API-first SaaS, improving deployment frequency and reducing infrastructure costs.
- Built analytics and experimentation infrastructure enabling data-informed product and marketing decisions at scale.
- Developed and delivered multi-year technology roadmaps aligned with aggressive 2x growth targets.
Earlier Leadership & Architecture Roles
2009 – 2020Progressive leadership across enterprise engineering, consulting, healthcare, fintech, and global brands.
Director of Technology — Soleer (Startup), San Francisco, CA — Architecture, hiring, MVP delivery
2020
Principal Solution Architect — FIS Global, Milwaukee, WI — Enterprise fintech architecture
2020
Senior Engineering Manager — XCentium, Irvine, CA
2018 – 2020
Lead Front-End Architect — UnitedHealth Group, La Crosse, WI
2017 – 2018
Senior Front-End Developer — virtuwell by HealthPartners, Minneapolis, MN
2012 – 2017
UX/UI Designer & Developer — Harley-Davidson, Milwaukee, WI
2010 – 2012
Software Developer — The DRG, Milwaukee, WI
2009 – 2010
AI & Emerging Technology
- Designed and deployed autonomous AI agent infrastructure for business operations — multi-model orchestration, tool-use patterns, and human-in-the-loop oversight in production.
- Built AI-powered content pipelines, recruiting automation, and analytics systems.
- Framework: Pragmatic AI adoption — start with measurable business problems, not technology in search of a use case.
- Published writer on engineering leadership in the AI era (Substack: Engineering After AI).
Education
Bachelor of Science, Marketing & Management
University of Wisconsin–La Crosse
University of Wisconsin–La Crosse
MFA Coursework, Web Design & New Media
Academy of Art University, San Francisco, CA
Academy of Art University, San Francisco, CA