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Adam Bezemek

VP of Engineering & Technology Executive

Executive Summary

Engineering executive with 15+ years leading global technology organizations, modernizing large-scale platforms, and building high-performance teams. Proven operator at VP and Director levels, accountable for platform strategy, organizational design, and business outcomes across portfolios exceeding $250M in digital revenue. Deep experience transforming legacy systems into modern, composable architectures and positioning engineering organizations for pragmatic AI adoption at scale. Known for building cultures of technical excellence, shipping discipline, and measurable business impact.

Core Capabilities

Executive Engineering Leadership Org Design & Scaling Enterprise Platform Strategy MACH & Composable Architecture AI Enablement & Adoption Product-Centric Delivery Cloud & SaaS Ecosystems Platform Reliability & Resilience Digital Transformation Stakeholder & Board Communication Vendor & Partner Management Budget & Resource Strategy

Professional Experience

Global Director of Experience Engineering

2022 – Present

VF Corporation — Denver, CO (Remote)

  • Lead a global engineering organization of ~75 engineers supporting The North Face, Vans, and Timberland across enterprise e-commerce properties.
  • Own enterprise front-end and experience platform strategy, directing multi-brand replatforming to MACH-based, headless commerce architecture — materially improving site performance, conversion rates, and release velocity.
  • Established the operating model and technical foundation enabling experimentation, personalization, and AI-driven capabilities at enterprise scale.
  • Champion modern architecture principles (Microservices, API-First, Cloud-Native, Headless), decoupling front-ends to accelerate development velocity and omnichannel consistency.
  • Built a culture of user-centricity, technical excellence, and continuous improvement across globally distributed teams.

Vice President of Technology

2020 – 2022

V Shred — Las Vegas, NV (Remote)

  • Executive owner of technology strategy for a $250M+ annual revenue e-commerce business spanning four core product lines.
  • Built and scaled a product-driven engineering organization (~85 staff across Engineering, QA, and Product) organized into 6 agile squads.
  • Delivered 99.99% platform uptime supporting 1M+ daily pageviews during peak promotions through resilience engineering and operational discipline.
  • Developed and executed multi-year technology roadmaps aligning platform, data, and infrastructure strategies with aggressive growth targets.
  • Initiated strategic migration from monolithic systems to cloud-native, API-first SaaS architecture to improve agility and long-term scalability.

Earlier Leadership & Architecture Roles

2009 – 2020

Progressive leadership across enterprise engineering, consulting, healthcare, fintech, and global brands.

Director of Technology — Soleer (Startup), San Francisco, CA 2020
Principal Solution Architect — FIS Global, Milwaukee, WI 2020
Senior Engineering Manager — XCentium, Irvine, CA 2018 – 2020
Lead Front-End Architect — UnitedHealth Group, La Crosse, WI 2017 – 2018
Senior Front-End Developer — virtuwell by HealthPartners, Minneapolis, MN 2012 – 2017
UX/UI Designer & Developer — Harley-Davidson, Milwaukee, WI 2010 – 2012
Software Developer — The DRG, Milwaukee, WI 2009 – 2010

Education

Bachelor of Science, Marketing & Management
University of Wisconsin–La Crosse
MFA Coursework, Web Design & New Media
Academy of Art University, San Francisco, CA